Tokyo Electric Power Company Holdings (TEPCO), headquartered in Tokyo, announced on November 12, 2019, that it would expand its electricity rate plans to include residential customers outside of its existing service areas in regions such as Hokkaido, Hokuriku, Chugoku, and Shikoku regions from November 13, 2019.

TEPCO provides residential customers with three electricity rate plans. The Standard S and Standard L plans are available in the Hokkaido and Hokuriku regions, and the Standard A plan is available in the Chugoku and Shikoku regions. When compared to the existing prices provided by the incumbent utility companies in each area, the TEPCO rate plans will save each customer about 3% of their electricity costs.

In Japan, the retail electricity market has been completely deregulated since April 1, 2016, and consumers—including households and businesses—are allowed to freely choose their retail electricity providers and rate plans. Since then, TEPCO has been providing discount electricity rate plans for residential customers in the Chubu and Kansai regions, and in the Tohoku and Kyushu regions since August 2019. Currently, the company offers services nationwide except in Okinawa Prefecture.[1]

[1] http://www.tepco.co.jp/ep/notice/pressrelease/2019/1520325_8664.html