Tohoku Electric Power (Tohoku, Headquarters: Sendai City, Miyagi Prefecture) announced on February 25, 2021 that it has decided to establish a new subsidiary, Tohoku Electric Power Frontier (Tohoku Frontier), to strengthen the monetization of its smart society business development projects.

Tohoku’s smart society business activities are part of multiple goals laid out in the Tohoku Group’s Medium to Long-Term Vision. Tohoku plans to officially establish Tohoku Frontier in April 2021. The headquarters of the company will be located in Sendai City, Miyagi Prefecture.

Tohoku Frontier will leverage next-generation digital technologies and innovations to sell a wide variety of customer-oriented services that are integrated with electricity rate plans. Based on energy management technologies, the services will allow customers to save, generate, and store their energy. For instance, Tohoku Frontier will offer a bundle service to combine an electricity plan with a solar energy/storage battery installation service. The service will be exclusively provided by Tohoku Solar eCharge, which is scheduled to be established in April 2021, and will start business during the second half of FY 2021.

Tohoku Group plans to contribute to the move forward towards a smart and sustainable society by providing a wide range of innovative services that address social issues through Tohoku Frontier.[1] [2] [3]

[1] https://www.tohoku-epco.co.jp/news/normal/1219088_2558.html

[2] https://www.tohoku-epco.co.jp/news/normal/1219085_2558.html

[3] https://www.tohoku-epco.co.jp/news/normal/__icsFiles/afieldfile/2021/02/25/b1_1219085.pdf