On March 29, 2022, Detroit-based DTE Energy announced a partnership with Lyft, a rideshare provider, to incentivize Lyft’s drivers in its footprint to purchase or lease an electric vehicle (EV).[1] Through DTE’s Charging Forward program, Lyft’s drivers who adopt EVs will receive up to $5,000. The utility is providing $2,000 as a rebate for Lyft drivers that purchase or lease an EV. The remainder of the incentive will be split into four quarterly payments of $750 if the driver completes 200 rides per quarter.

The partnership with Lyft is the latest piece of the Charging Forward program, which began by offering charger rebates to customers and is now expanding into ride-hailing. DTE invests more than $1 billion annually to improve electric reliability on the grid and increase capacity for growing EV adoption. According to the press release, DTE’s partnership with Lyft aims to close the gap of equitable access to EVs. The program is currently open, and eligible drivers must apply by September 30, 2022.

[1] https://www.newlook.dteenergy.com/wps/wcm/connect/dte-web/home/service-request/residential/electric/pev/pev-res-charge-frwd