Although environmentally conscious and financially-savvy homeowners have primarily been the early adopters of residential solar, there has been growing interest from a wide range of customers. According to SolarReviews, in 2021, extreme weather, rising gas prices, and electric vehicle adoption resulted in increased interest in rooftop solar and battery storage. For example, following summer wildfires, there was a 358% increase in solar requests in California. There was an 850% increase in solar requests in Texas following Winter Storm Uri, which resulted in widespread power outages across the state. While there is growing interest, there are still substantial barriers to residential solar that may hinder the adoption of this technology.