Chubu Electric Power (Chuden), headquartered in Nagoya City, Aichi Prefecture[1], announced on February 17, 2020 that it will test a local information bank, MINLY, in early March 2020 in Toyota City, Aichi Prefecture. MINLY will utilize Chuden customers’ personal data to improve their convenience and promote local economic development.

With the consent of the customers living in Toyota City or visiting the city, Chuden will consolidate, manage, and utilize their personal daily-life data (i.e. age, gender, interests or preferences and user behavior history). Customers will be offered personalized services and information that match their interests. This will include shopping information, coupons, and event information from 50 service providers and local retailers as well as approximately 25 Toyota city-owned public facilities operators. The test is supported by the Toyota City Connected Society Verification Promotion Council.

In order to launch MINLY, Chuden has obtained Information Bank P certification from the Information Technology Federation of Japan (ITrenmei, Headquarter: Tokyo)[2], which advocates for individual users’ privacy protections. As a next step, Chuden will acquire an Ordinary Certification from ITrenmei by demonstrating the project in Toyota City. The Ordinary Certification is based on the Japanese government guidelines for information banking services, and indicates that the service complies with international standards for privacy protection and information security measures.[3]

[1] https://www.chuden.co.jp/english/corporate/ecor_company/ecom_outline/index.html

[2] https://www.itrenmei.jp/summary/

[3] https://www.chuden.co.jp/corporate/publicity/pub_release/press/3272452_21432.html