Keidanren, also known as Japan Business Federation, released a “New Growth Strategy” on November 17, 2020 describing its action targets for 2030 in several areas. Keidanren is an economic organization that represents 1,444 domestic companies, 109 nationwide industrial associations, and 47 of Japan’s regional economic organizations (as of April 1, 2020).[1]
The New Growth Strategy focuses on sustainable capitalism, and urges Japanese companies to address various environmental, societal, and economic challenges that have worsened due to the COVID-19 pandemic. The Strategy lays out vision and action targets for 2030 in each of the five following areas: (1) achieving new growth through digital transformation (DX), which aligns with one of the priorities of the newly established Suga administration; (2) reforming the traditional time-based work management to allow various work styles; (3) regional revitalization; (4) rebuilding the international economic order, and 5) achieving green growth.
As part of the mission to achieve green growth, the Strategy has addressed the importance for Japan to take the following measures in order to become carbon-neutral by 2050, which is the goal established in Prime Minister Suga's recent policy speech:
1) Accelerating innovation towards a carbon-free society: promoting innovations such as battery storage, hydrogen, and carbon capture utilization and storage (CCUS); supporting innovation through public-private partnerships (PPP); and addressing challenges through the Challenge Zero[2] project;
2) Prioritizing support for the development of renewable energy: developing policy measures, infrastructure and supply chain to accelerate the installation of renewable energy that is expected to be cost competitive and can be installed at a large scale, such as rooftop solar power and large-scale offshore wind power;
3) Utilizing nuclear power that can achieve both decarbonization and economic efficiency: facilitate the restart of existing nuclear power plants and the development of advanced nuclear reactors while improving safety and building public acceptance;
4) Accelerating electrification: promote the electrification of homes, office buildings, and cars; encourage investment in Japan’s energy sector by facilitating the creation of large-scale power demand such as data centers; and
5) Formation of the Green Growth National Alliance: lead the formation of a Green Growth National Alliance and introduce a wide range of green technologies while promoting sustainable financing.
Keidanren noted that Japan faces various energy challenges, particularly since the Fukushima accident in 2011. The investment required to comply with new safety measures for nuclear power plants has made it difficult for utilities to invest in new energy technologies in the last decade. Keidanrenemphasized the importance of creating a mechanism to promote investment in green innovation in order to meet Japan’s carbon-neutral goals.[3] [4]
[1] https://www.keidanren.or.jp/profile/pro001.html
[2] In June 2020, Keidanren launched the Challenge Zero Project in order to accelerate the transition towards a low-carbon society. Under the Challenge Zero Project, the member companies and groups have set their own goals to tackle a total of 305 innovation challenges.
[3] https://www.keidanren.or.jp/speech/kaiken/2020/1109.html